Your phone buzzes, and a text message tells you that you have assets in danger from a pending threat.  Embedded in the text message is a link to a map that shows you where the threat is and which of your assets are in danger. You and your team are able to act in advance of the pending threat to manage your assets, and update your supply change. But you took it to another level - you set up the notification to alert your employees, your customers, or your clients of the threat; you provide suggestions on how to protect their assets, family, or friends from the pending threat, and you did it all within one application.