Fishidy is a true GeoDecisions success story in innovation. We took Fishidy from being a good idea, all the way through incubation, to the point now where it is a separately-run portfolio company run by a former GeoDecisions director. Generating e-commerce is a priority for, a leading provider of map-based, on-the-water fishing information and a social networking hub for anglers across the U.S. that boasts 320,000 users.